Google.com shows advertisements on the top of the page while some are able to find place only at the bottom of results pages you find on making a google search. Users are more prone to click the advertisements that come at the top. This service provided by Google to the business world at large is known as Pay Per Click Service. Insurance companies spend maximum on Pay per Click services. Pay Per Click is used in banking, insurance, health services besides many others who benefit from the same. Google earns a great deal of revenue from advertisements. According to an estimate, 97% of Google’s revenue is generated by advertising. And as a matter of fact, Financial sector is the greatest source of revenue for Google.

Insurance industry accounts for as high as 24% of the top 10,000 keywords. For the most competitive keywords, insurance industry pays Google in the tune of  $54.91 per click. Loan companies are the second largest source of income for Google by contributing as much as 12.8% of Google’s revenue.  $44.28 is the amount Google earns from loan companies for each single click they get on their ads .

Mortgages contribute to 9% of Google’s revenue by paying the latter $47.12 per click.   Attorney finds fourth place in the list by paying $ 47.07 per click and thence contributing to 3.6% of Google’s revenue from advertisements.  This is followed by Credit companies who pay $36.06 for each single click by their prospective customers. Personal lawyers find sixth place in the series and pay paying $42.51 per click for top keywords.  Donation finds seventh place in this list  of Google by paying $ 42.02. At eighth place in the series are Hosting companies that have “hosting ms exchange” and “managed web hosting solution” as their top searched keywords.  Claims come tenth in the series with keywords like “personal injury claim” and “accident claims no win no fee”.

But why come companies are ready to pay this much amount for single clicks from their prospective customers? The answer is not as hard to find as it may seem: Companies earn like anything for this seemingly undue investment of theirs. So it is always a prudent investment for companies be it multinational companies or domestic companies. Pay Per Click has advantages for companies cutting across industries and sectors. As a matter of fact, the service sector is the biggest beneficiary of Google boom of which Pay Per Click is a part.  All due to the fact that conversion rate of the clicks made by individual target customers justifies each single penny spent  by companies across the globe. In a nutshell, revenues generated justify investment and that is certainly a big factor behind the success of Pay Per Click.

0 Comment   |   Posted in Pay Per Click September 09, 2011